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The Executive Marketer Summit

IS AN EXCLUSIVE, HIGHLY VETTED ENGAGEMENT FOR CMOs AND MARKETING EXECUTIVES.

With limited seats available, we invite CMOs, VPs, SVPs, and EVPs to request an invitation to attend this exclusive gathering of industry leaders dedicated to the vanguard of marketing excellence.

May 7-8, 2026 Chicago, IL
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A CURATED EVENT FOR EXECUTIVES

The Executive Marketer Summit is an exclusive, invite-only event for executive marketing professionals. Designed to address real-world challenges, this vendor-free environment fosters meaningful connections and insights. Invite requests are reviewed to maintain a high-quality experience, where attendees explore how disruption fuels innovation and business growth.
"The AMA Executive Marketer Summit sparked a ton of ideas on how to capitalize on the disruptions of the day as a marketing leader. The sessions focused on different angles, with great speakers. Highly motivating and informative."

David Edelman, Executive Fellow, Harvard Business School

ELIGIBILITY
CRITERIA

Invite requests are assessed based on the leadership level and professional experience to ensure meaningful peer-to-peer interactions. The summit is for executives responsible for driving growth and overseeing marketing and communications strategies.

Factors considered for acceptance include:

  • Holding the title of CMO, CEO, VP or higher

  • Not occupying a role that involves active selling to fellow marketers

  • Leading an organization with 250+ employees

  • Working at an organization with an annual revenue exceeding $10 million

  • Managing a team of at least 10 full-time employees (this may vary by company size)

  • Reporting within two levels of the CEO

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DISCUSSIONS LED By
INDUSTRY INNOVATORS

Engage with influential thinkers across diverse industries and business models to foster impactful discussions and build authentic connections.

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BENNIE F. JOHNSON

CEO
AMERICAN MARKETING ASSOCIATION
Read Bio >

Nicole Alexander

NICOLE ALEXANDER

AUTHOR
ETHICAL AI IN MARKETING
Read Bio >

Lola Bakare

LOLA BAKARE

AUTHOR
RESPONSIBLE COMPANY
Read Bio >

Tusar Barik

TUSAR BARIK

SVP OF MARKETING
NEW YORK TIMES ADVERTISING

Read Bio >

Tusar Barik

Tusar Barik

Tusar Barik is SVP of Marketing at New York Times Advertising (NYTA) focused on long term Go-To-Market strategies and execution for the breadth of NYTA's Portfolio of Brands (News, Cooking, Wirecutter, The Athletic, Audio, and Games.). He and his team are focused on enabling and engaging agencies and customers to help them exceed their marketing goals and drive sustainable growth. Prior to joining The New York Times, Tusar spent over 7 years at LinkedIn as Senior Director of Marketing. Tusar has experience in Advertising, Marketing, and AdTech on the Agency, Client, and Consultant side. Tusar was recently named on Ad Age 40 Under 40 2025 list. Tusar currently lives in the US near Princeton, NJ with his wife, son, and daughter.

Rohit Bhargava

ROHIT BHARGAVA

FOUNDER
NON-OBVIOUS COMPANY
Read Bio >

Sabrina Calouri

SABRINA CALUORI

CMO
CHIEF
Read Bio >

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DR. MARCUS COLLINS

AUTHOR OF FOR THE CULTURE, PROFESSOR AT ROSS SCHOOL OF BUSINESS
UNIVERSITY OF MICHIGAN

Read Bio >

Dr. Marcus Collins

Dr. Marcus Collins

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship.

Ray Day

RAY DAY

VICE CHAIR
STAGWELL
Read Bio >
Ray Day

Ray Day

Ray Day is Vice Chair of Stagwell and Executive Chair of Allison Worldwide. His role supports integration, innovation and growth at Stagwell and Allison Worldwide, with a particular focus on communications, public relations, corporate affairs, reputation, crisis readiness and directly serving as senior communications counsel for major clients around the world.

Ray is a recognized voice and leader in communications and public relations. He joined Stagwell in February 2020 with more than three decades of experience and insights as a chief communications officer leading global communications teams, brands and agencies. He is well-known for expertise in reputation building, content creation, data and analytics, crisis readiness and recovery, and communications team development.

Before joining Stagwell, Ray was IBM’s Chief Communications Officer, leading the company’s global Communications and Corporate Citizenship teams in more than 170 countries. His role included communications for all external and internal stakeholders.

Before IBM, Ray was Group Vice President of Communications and served 28 years with Ford. His accomplishments include transforming Ford’s communications model working with then CEO Alan Mulally. This led to the biggest improvement ever in the company’s corporate reputation and brand strength. He was cited as a key part the Ford transformation in the American Icon business book.

Ray’s global experience includes being based for four years in Europe, serving as head of Ford’s European Public Affairs, living in both Germany and the UK.

Before joining Ford, Ray was a reporter and editor in the Detroit area.

Ray has long been recognized on PRWeek’s Power List and the Holmes Influence 100. He serves on the Public Relations Society of America national board of directors and is 2025 chair; is a past chair of The Seminar, an annual global forum for senior communications leaders and executives; is a trustee for the Institute for Public Relations; board member for the USC Annenberg Center for Public Relations; and a member of the Page Society and PRSA Foundation. He has achieved Accreditation in Public Relations (APR) through PRSA.

He is a graduate of Wayne State University in Detroit, where he earned a bachelor’s degree in mass communications and currently serves on the Wayne State Board of Visitors.

Gabrielle Dow

GABRIELLE DOW

VP, MARKETING & FAN ENGAGEMENT
GREEN BAY PACKERS
Read Bio >

John Kennedy

JOHN KENNEDY

MANAGING PARTNER
THE SORIUM GROUP
Read Bio >

Matt Klein

MATT KLEIN

CULTURAL RESEARCHER & FOUNDER
ZINE
Read Bio >

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NADYA KOHL

CHIEF COMMERCIAL OFFICER
SKILLY
Read Bio >

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LAURIE LAM

CHIEF BRAND OFFICER
e.l.f. BEAUTY
Read Bio >

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ALEX MORRISON

FOUNDER & CEO
VISIONAIRIES
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POLLY NICHOLAS

CHIEF EXPERIENCE OFFICER
UNUM
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SHELLEY WILLINGHAM

CHIEF GROWTH OFFICER
THE CENTER FOR ORGANIZATIONAL EFFECTIVENESS, A WORKPLACE OPTIONS COMPANY
Read Bio >

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TOPICS
how disruption fuels innovation and business growth

FORESIGHT OF THE DISRUPTIONS AHEAD

  • Identify the early insights, weak signals, and data trends that marketers must track to stay ahead of emerging disruptions
  • Examine how macro forces—AI evolution, data privacy shifts, societal change, and sustainability mandates—will reshape marketing ecosystems
  • Equip your teams and organizations with adaptive networks, scenario planning tools, and decision frameworks that enable agility, resilience, and ethical foresight
  • Learn from cross-industry case studies where organizations successfully pivoted before disruption struck
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IDENTIFYING BOLD OPPORTUNITIES FOR TRANSFORMATIVE CHANGE

  • Dissect internal and external drivers of risk, including competitive dynamics, innovation demands, brand purpose, and organizational change
  • Explore the psychology and structure of bold decision-making: how to turn uncertainty into innovation and setbacks into learning
  • Unpack real-world examples of marketing disruptors that sparked growth, and the cultural conditions that enabled it
  • Understand what blocks courageous action inside organizations and build playbooks for overcoming inertia
  • Examine how to build risk-tolerant cultures and gain executive or board-level sponsorship for bold moves

STRATEGIES FOR INFLUENCING CHANGE AND DISRUPTION AS A MARKETING LEADER

  • Strengthen your influence and credibility as a marketing leader navigating transformation
  • Apply scenario planning, risk assessment, and communication strategies to drive alignment across finance, tech, and operations
  • Build narratives that connect marketing’s strategic value to enterprise risk, revenue, and brand resilience
  • Learn to “market internally” with the same precision used externally—using storytelling, data visualization, and financial fluency to lead with authority
  • Gain tools for managing transformation fatigue and galvanizing teams through uncertainty
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"Loved seeing marketers from all kinds of industries come together. It was so refreshing to realize we're all tackling the same challenges, just in different settings. And that moment when everyone admitted they're still figuring out this whole AI thing? Priceless! Made me feel way less alone in my marketing struggles. Definitely worth every minute spent there, and I've already got some new connections who get exactly what I'm dealing with day-to-day."

Diane Meyer, Founder & President, Her-On

2025 AMA Executive Marketer Summit Attendees

Tracks

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Technology & AI 

Harness AI as a growth engine while navigating broader technology disruption. Make smarter investments in martech and AI, strengthen data governance, and embed AI ethics into decision-making.

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Market Disruption

Explore the forces driving market disruption beyond technology, including AI’s influence on evolving roles, hybrid collaboration models, and new ways of working.

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Marketing Talent

Overcome the shifting talent landscape by recruiting, upskilling, and retaining top performers while factoring in the social, cultural, and geopolitical factors.

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Influence

Galvanize your organization. Build alignment across the C-suite, show the value of marketing initiatives and master executive skills to lead with impact.

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Agenda

Day 1 - Thursday, May 7, 2026

A day focused on foresight, disruption readiness, and understanding the forces reshaping marketing, organizations, and audiences.

8:00 a.m. Registration & Breakfast 

9:00 a.m. Welcome & Why We Are Here 

9:15 a.m. Seeing Around Corners: What Every Leader Wants and Needs to Know

The biggest question leaders have in today’s turbulent world is simple: What’s around the corner for my business, my organization and for society? Ray Day (Vice Chair at Stagwell, Executive Chair at Allison Worldwide, 2025 Chair of PRSA) will examine compelling data about the state of the consumer and the world today – and then delve into what it takes to move from reactive marketing and communications to true predictive strategy and execution through a digital-first, data-led and future-focused mindset.
 

10:00 a.m. Cohort Discussion

Break into small groups to discuss the key ideas from the previous session, debate their implications, and explore how they affect your organization’s disruption readiness.  This session is designed to deepen connections and accelerate application.

10:35 a.m. The Discipline of Innovation — Leading Marketing Through Tech and AI Disruption

Technology, AI and beyond, is evolving faster than most marketing organizations can adapt. The challenge isn’t spotting the next big thing—it’s deciding what deserves your focus. In this conversation among marketing, experience, and growth executives, panelists will explore how they’re building disciplined decision frameworks that balance innovation with risk, ensuring every investment in martech and AI drives real business value—including how brands show up, are represented, and are discovered across AI-powered search, advertising, and recommendation environments.

They’ll share how data governance and ethical standards are evolving as core components of brand trust and visibility, and what it takes to lead teams that can flex and respond as both technology and customer discovery continue to shift.

Panelists:

  • Nicole Alexander (Author of Ethical AI in Marketing)
  • Moderator: Nadya Kohl (Chief Commercial Officer, Skilly)

12:00 p.m. Lunch &  Networking

1:15 p.m. From Signals to Strategy — How Leaders Are Responding to Market Disruption

Disruption today is not only technological. It is cultural, social, and deeply human. Shifting values, evolving fan communities, polarized landscapes, and the growing influence of creators and independent voices are reshaping how brands earn relevance and trust. Audiences no longer experience brands through campaigns alone, but through ecosystems of content, commentary, and community. In this environment, leaders must interpret cultural signals in real time while staying grounded in enduring purpose.

In this conversation, panelists will explore how organizations translate macro forces into strategic action. From strengthening brand trust amid uncertainty to redefining category leadership and balancing performance with long-term equity, this session examines what it takes to lead brands in an era of decentralized influence and continuous change.

Panelists:

  • Lola Bakare (Author of Responsible Marketing)
  • Gabrielle Dow (VP of Marketing & Fan Engagement, Green Bay Packers)
  • Matt Klein (Cultural Researcher & Founder, Zine)
  • Moderator: Alex Morrison (Founder & CEO, Visionairies)

2:15 p.m. Interactive Forecasting Lab: Building a Non-Obvious Mindset

This lab equips leaders with a repeatable method for foresight. Led by Rohit Bhargava (Non-Obvious Company), it introduces the Non-Obvious Thinking framework, focusing not on predicting the future but on identifying meaningful signals, challenging conventional thinking, and translating early insights into action. The session emphasizes practical behaviors leaders can embed into daily work to strengthen foresight, strategy, and decision-making.

3:15 p.m. Break

3:30 p.m. The Human Side of Disruption — Redefining Marketing Talent for the Future

As marketing transforms, so do the people behind it. While AI and emerging technologies promise efficiency and scale, leaders are grappling with the human realities of change: fear, fatigue, uncertainty, and shifting expectations inside their teams. In this conversation, CMOs and senior marketing leaders will explore how these dynamics shape innovation, performance, and the ability to adapt in real time.

The discussion will highlight how strong culture enables faster experimentation, healthier teams, and more responsible growth, positioning talent and leadership as essential infrastructure in an era of constant disruption.

Panelists:

  • Sabrina Caluori (CMO, Chief)
  • Tusar Barik (SVP of Marketing, New York Times Advertising)
  • Moderator: Laurie Lam (Chief Brand Officer, e.l.f. Beauty)

4:30 p.m. Cohort Discussion

Break into small groups to discuss the key ideas from the previous session, debate their implications, and explore how they affect your organization’s disruption readiness.  This session is designed to deepen connections and accelerate application.

5:00 p.m. Break Before Tonight’s Networking Event

Take some time to refresh and recharge before the evening's festivities.

6:30 p.m. Dinner & Experience

Deepen cohort relationships, enable informal networking, and integrate learning through social connections.

Day 2 - Friday, May 8, 2026 

A day focused on internal leadership, cross-functional alignment, and communicating with authority in moments of complexity.

8:00 a.m. Breakfast & Networking

8:45 a.m. Opening Remarks

9:00 a.m. Trailblazer Talk

Explore captivating stories of breaking the mold and reshaping the marketing landscape with bold, unconventional strategies. This session will shine a light on an individual or organization in an engaging interview-style setting, followed by an interactive Q&A segment. 

10:00 a.m. The Power to Influence — Leading Change Across the C-Suite

In times of disruption, marketing leaders can’t simply adapt—they must galvanize. This conversation explores how marketing earns its voice at the center of enterprise transformation. Panelists will share how they build alignment across the C-suite, translate marketing impact into business language, and use influence—not authority—to move organizations forward.

Drawing from real-world experience and change-management frameworks, they’ll unpack how internal influence is cultivated: through credibility, storytelling, and the ability to connect brand strategy to financial, operational, and cultural outcomes.

11:00 a.m. Break

11:15 a.m. Influence Lab: From Insight to C-Suite Alignment

This capstone lab helps senior marketing leaders convert insights into influence by strengthening the executive skills needed to move ideas forward within complex organizations. Led by Shelley Willingham (Chief Growth Officer, The Center for Organizational Effectiveness, a Workplace Options Company), participants will focus on how to “market internally” with rigor, combining narrative clarity, data visualization, and financial fluency to translate foresight and bold opportunities into C-suite-ready strategic conversations that build alignment across the enterprise.

12:15 p.m. Closing

12:30 p.m. Lunch & Networking

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EVENT LOCATION

THE BLACKSTONE
Autograph Collection

636 South Michigan Avenue
Chicago, IL 60605

We’ve secured an AMA room block at a special rate of $329 for single or double occupancy, excluding applicable taxes and fees (currently 17.4%, subject to change).


Or call (312) 542-3431 and reference American Marketing Association Executive Marketer Summit.

The reservation cut-off date is April 15, 2026, or when rooms sell out.

Hotel reservations must be canceled 24 hours prior to arrival to avoid a one-night room and tax charge.

Please note that hotel rooms booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

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NON-SOLICITATION POLICY

While we recognize the potential for business collaborations within our network, it is paramount that the Executive Marketer Summit remains a confidential and trusted environment for all participants.

We enforce a stringent non-solicitation policy, prohibiting any form of proactive sales or marketing efforts, as well as solicitation of goods or services intended to generate future business among Executive Marketer Summit attendees. This includes overt, indirect, and implied solicitations, unless expressly invited to do so. Spamming, such as posting repetitive or multiple variations of content, is strictly prohibited.  

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SECURE YOUR PLACE AMONG
MARKETING'S ESTEEMED LEADERS

With limited seats available, we invite CMOs, VPs, SVPs, and EVPs to request an invitation to attend this exclusive gathering of industry leaders dedicated to the vanguard of marketing excellence.

FAQs

HOW ARE INVITE REQUESTS REVIEWED, AND WHAT IS THE EXPECTED RESPONSE TIME?

The AMA Business Team carefully evaluates invite requests based on the outlined criteria for acceptance.

After your request  is assessed, you will receive an email outlining the next steps or providing the reasons for rejection.

If accepted, you will be provided a payment link.

Please note that your spot is not confirmed until payment is received. Given the limited availability, we recommend completing payment promptly.


WHY ARE EXECUTIVE MARKETERS IN ROLES THAT ACTIVELY SELL TO FELLOW MARKERS INELIGIBLE TO ATTEND?

To preserve the purpose and integrity of the event, we prohibit solicitation activities. This policy ensures that attendees can engage in meaningful discussions and establish authentic connections with their peers in a trusted environment.


WHAT ARE THE EVENT POLICIES?

By attending an AMA event, you acknowledge and agree to adhere to the established policies.


WHAT CAN I DO WHILE VISITING CHICAGO?


 HOW DO I REQUEST ACCESSIBILITY ACCOMMODATIONS?

 The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.