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Sponsored By

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Join IAB and the American Marketing Association for a panel discussion bringing together top industry leaders to explore the rise of agentic AI and the accelerating shift toward AI-mediated browsing, shopping, and decision-making.

The digital advertising landscape is evolving faster than ever. The evening opens with the IAB’s Quarterly Trends Report: Q3 2026, a grounded look at the market forces reshaping AI, media consumption, commerce, and advertising investment. From there, industry leaders will take the stage to discuss how agentic AI is changing the way products are discovered, compared, and chosen, and what that means for brand growth when an agent is doing the browsing. Together, the two sessions connect where the market stands today with what brands, agencies, and marketers should be preparing for next.

Register using the form on the left to secure your spot for this forward-thinking event.

  • Date: Thursday, October 8, 2026
  • Time: 5:30pm - 8:00pm
  • Location: The White Boxx, 56 Perimeter Center East, 1st Floor Dunwoody, GA 30346

Agenda

5:30 Doors Open

6:00-7:00 Content

IAB Quarterly Trends Report: Q3 2026

The digital advertising ecosystem is evolving at an unprecedented pace. Join Chris Bruderle, IAB’s VP of Industry Insights & Content Strategy for a timely look at the trends and market forces shaping the industry, drawing on the latest IAB research, industry news, and third-party analysis. This session will explore the most significant developments from the past quarter, including the transformative impact of AI and agentic experiences, evolving consumer media habits, changing advertising investment strategies, the continued growth of streaming video, the evolution of commerce media, the rise of the creator economy, and advancements in measurement. This session will be hosted by Chris Bruderle, Vice President, Industry Insights & Content Strategy, IAB.

Panel Introduction with Brian McDevitt, GM, Global Advertising, Life360

Panel Discussion: The Agentic Shift: AI Rewriting Discovery, Commerce, and Growth

By 2030, some analysts estimate agentic commerce could reach up to 25% of the U.S. e-commerce market, fundamentally changing how products are found, compared, and chosen. For brand marketers, this reshapes the questions that matter most: how do you show up when an AI is making the recommendation, and what happens to the customer relationship when an agent transacts on the consumer's behalf? The conversation will highlight how brands and agencies are navigating emerging opportunities and challenges in 2026 and beyond.

Panel Speakers

• Caroline Giegerich, Vice President, AI, IAB  (MOD) • Jared Belsky, CEO & Co-Founder, Acadia • Brian McDevitt, GM, Global Advertising, Life360 • John Mitchell, Former Senior Director, Digital & Social, North America, Coca-Cola  • Angela Wall, Director of Database Management, Oracle

7:00-8:00 Networking Reception

Panel Speakers

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Jared Belsky | CEO & Co-Founder, Acadia

Before starting Acadia, Jared was CEO of 360i, an award-winning global digital agency purchased by Dentsu. Jared held positions in brand management at Coca-Cola, started a CPG brand in Lawn & Garden, is a board member at 2U Laundry, and an operating partner at Overline, a prominent venture seed fund. Jared and Acadia have been honored in the inaugural 2026 AdWeek Agency Vanguard, 2026 AdAge Media Agency of the Year, 2025 AdAge Agency Executive of the Year, and 2025 Amazon Ads Partner Awards Challenger Brand winner.

David Dailey

David Dailey | Principal Client Partner, Life360

Originally hailing from a small town in Alabama, David Dailey has spent nearly two decades building a career across the evolving media and marketing landscape, with experience spanning Chicago, Boston, Atlanta, and New York. Over the course of his career, he’s worked across print, digital, mobile, and video, from legacy publishers to fast-growing ad tech companies, giving him a front-row seat to the industry’s constant evolution. Today, David is a Principal Client Partner at Life360, where he works with leading brands and agencies to develop creative, audience-driven media strategies that connect brands with families throughout their everyday lives.

Caroline Giegerich Headshot

Caroline Giegerich | Vice President, AI, IAB

Caroline is the VP, AI at the Interactive Advertising Bureau (IAB), where she leads efforts to shape how artificial intelligence is adopted, standardized, and scaled across the advertising ecosystem. In this role, she works with publishers, agencies, brands, and ad tech leaders to advance education, build thought leadership, and develop actionable frameworks around emerging AI technologies.

Caroline brings over 20 years of experience leading strategy, marketing, and innovation across media, entertainment, beauty, and consumer goods. She combines a scrappy entrepreneurial mindset, a passion for emerging technologies, and a knack for tackling no-blueprint challenges to grow loyal audiences and elevate brand experiences. From HBO and Netflix to Kia/Hyundai and Dr. Pepper, Caroline has bridged the gap between technology and storytelling, consistently delivering measurable business impact.

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Brian McDevitt | GM, Global Advertising, Life360

Brian is GM of Global Advertising at Life360, whose mission is to bring people closer to the ones they love. Since joining in August 2024, Brian has led the launch and growth of Life360 Ads, a new platform helping brands understand real-life moments — school drop-offs, coffee runs, family vacations — across Life360's 102M monthly active users. He's overseen the integration of Fantix and Nativo, which now power Life360's core ad tech.

Previously, Brian was CRO of Veho after 18 years at Google in advertising leadership roles, and co-founded Critical Mention. He lives in New Jersey with his wife and five kids.

John Mitchell

John Mitchell | Former Senior Director, Digital & Social, North America, Coca-Cola

John Mitchell is a digital, data, and AI executive steering Fortune 500 brands through transformational journeys. Most recently, as Senior Director of Digital & Social for Coca-Cola North America, he led strategy across consumer data, digital platforms, social intelligence, and AI-enabled insights, connecting identity, behavior, and transaction signals to improve personalization and engagement.

Throughout his career, John has worked at the intersection of marketing and technology, translating emerging capabilities into practical ways for brands to better understand, engage and serve consumers.

Angela Wall 062026

Angela Wall | Director of Database Management, Oracle

Angela Wall is a technology leader and Director of Database Product Management at Oracle. Throughout her career, she has worked closely with customers across retail, healthcare, manufacturing, and other industries, helping organizations translate complex data and technology challenges into practical business outcomes. Her experience spans programming, database administration, reporting, solution architecture, technical program management, and product management, giving her a distinctive perspective on how technology, data, and customer needs intersect.

In her current role, Angela works across product management, sales engineering, customer outreach, and developer relations to help customers and prospective customers see how Oracle AI Database can address real business needs. Through LiveLabs and LiveStacks, her team creates hands-on experiences that enable organizations to search by meaning, work with trusted data, and apply AI to real business processes.

Outside of her role at Oracle, Angela has also used AI to help small businesses and mission‑driven organizations simplify routine work, improve workflows, and make better use of their time and information.

About IAB

The Interactive Advertising Bureau (IAB) recently celebrated 30 years of empowering the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading brands, agencies, media companies, and technology firms responsible for selling, delivering, and optimizing digital advertising campaigns.

IAB membership connects brands and agencies with the insights, education, expertise, and community shaping the future of digital advertising. From AI and emerging technologies to measurement, commerce, the creator economy, and more, members gain access to research, professional development, events, and resources designed to help marketers stay ahead of change, make informed decisions, and turn industry shifts into business opportunities. ​

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